CANARY

CANARY

The Story

Everyone has a right to feel safe and secure, and security comes from having the information you want when you want it. It’s the guiding principle behind Canary,  and reinforces their belief that the best technology makes you smarter, puts you in control, and gives you access to the information you need. That’s why Canary is dedicated to developing easy-to-use technology that protects, empowers, and has a meaningful impact on people, families, and their communities.

The Goal

Canary was looking to drive immediate sales while decreasing their CPA, all while driving brand awareness of their new HD home security camera. 

The Solution

Ventana worked with Canary to develop multiple creative variants of product-based videos that educated users on the benefits of Canary technology. The media team at Canary was able to A/B test a variety of assets against multiple placements to find the most efficient variations. 

CANARY

The Story

Everyone has a right to feel safe and secure, and security comes from having the information you want when you want it. It’s the guiding principle behind Canary,  and reinforces their belief that the best technology makes you smarter, puts you in control, and gives you access to the information you need. That’s why Canary is dedicated to developing easy-to-use technology that protects, empowers, and has a meaningful impact on people, families, and their communities.

The Goal

Canary was looking to drive immediate sales while decreasing their CPA, all while driving brand awareness of their new HD home security camera. 

The Solution

Ventana worked with Canary to develop multiple creative variants of product-based videos that educated users on the benefits of Canary technology. The media team at Canary was able to A/B test a variety of assets against multiple placements to find the most efficient variations.